Q3 2018
Store Intelligence Data Digest © 2018 Sensor Tower Inc. - All Rights Reserved
www.sensortower.com
Executive Summary ▸ Highlights Worldwide app downloads totaled 27.1 billion in 3Q18, a 10.9% yearover-year increase. App Store downloads increased 3.1% to 7.6B while Google Play grew 14.3% to 19.5B. Facebook reached nearly 900 million downloads in 3Q18. Facebook’s WhatsApp, Messenger, Facebook, and Instagram were again among the top five apps by worldwide downloads. Lion Studios followed up on viral hit Love Balls with another top game, Happy Glass. Love Balls and Happy Glass were in the top 10 worldwide games across both platforms. Voodoo continued to produce top hyper-casual games, with six of the top 20 App Store games in the quarter. Hole.io and Helix Jump were the second and third ranked App Store games worldwide, respectively.
© 2018 Sensor Tower Inc. - All Rights Reserved
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About This Data ▸ Methodology Sensor Tower’s Mobile Insights team compiled the download estimates provided in this report using the Sensor Tower Store Intelligence platform. •
Figures cited in this report reflect App Store and Google Play download estimates for July 1, 2018 through September 30, 2018.
•
Download estimates presented are on a per-user basis, meaning that only one download per Apple or Google account is counted towards the total.
•
Downloads of the same app by the same user to multiple devices, updates, or re-installs of the same app by the same user are not counted towards the total.
•
Android app install estimates represent downloads from the Google Play Store only. Sensor Tower does not provide download estimates for thirdparty Android stores.
© 2018 Sensor Tower Inc. - All Rights Reserved
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Market Overview ▸ Worldwide Download Growth Worldwide App Store and Google Play Downloads 30B
Worldwide App Store Downloads
Worldwide Google Play Downloads
30B
30B
25B
25B
25B
20B
20B
20B
15B
15B
15B
+10.9%
24.4B
27.1B
10B
10B
5B
5B
0
0 Q3 2017
Q3 2018
10B
+3.1% 7.6B
7.3B
+14.3%
17.1B
19.5B
5B 0
Q3 2017
Q3 2018
Q3 2017
Q3 2018
27.1 Billion
7.6 Billion
19.5 Billion
App Store + Google Play Downloads
App Store Downloads
Google Play Downloads
© 2018 Sensor Tower Inc. - All Rights Reserved
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Store Intelligence ▸ Top Apps
Top Apps
© 2018 Sensor Tower Inc. - All Rights Reserved
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Overall ▸ Apps by Worldwide Downloads App Store
Google Play
WhatsApp Messenger
Facebook’s WhatsApp, Messenger, and Facebook maintained the top three spots in 3Q18. Facebook had four of the top five non-game apps, with Instagram as the No. 5 app.
Facebook TikTok Instagram SHAREit UC Browser Vigo Video
TikTok (formerly musical.ly in the U.S.) downloads grew to 185 million in 3Q18, up from 92 million in the previous quarter. It surpassed Instagram to take the fourth spot.
Snapchat Netflix YouTube Spotify Hotstar Wish Uber
Note Regarding Download Estimates
MX Player
Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jul. 1 through Sep. 30, 2018. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
AliExpress imo Truecaller Amazon 50M © 2018 Sensor Tower Inc. - All Rights Reserved
100M
150M
200M
250M
6
300M www.sensortower.com
App Store ▸ Apps by Worldwide Downloads iPhone
iPad
TikTok WhatsApp
TikTok was the top app by App Store worldwide downloads for the third consecutive quarter. WhatsApp jumped two spots since the previous quarter to the No. 2 position.
YouTube Messenger Instagram Facebook Google Maps iQIYI
Google had four apps in the top 20, with YouTube leading the way at No. 3. Google Maps (No. 7), Gmail (10), Google Chrome (13) were also among the top 15 apps this quarter.
Netflix Gmail Spotify Snapchat Google Chrome Light Beauty Camera PinDuoDuo
Note Regarding Download Estimates
Tencent Video
Our estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2018. Apple apps are excluded. We report unique installs only (one download per user).
Uber Amazon Twitter WeChat 10M © 2018 Sensor Tower Inc. - All Rights Reserved
20M
30M
40M
7
50M www.sensortower.com
Google Play ▸ Apps by Worldwide Downloads WhatsApp Messenger
The top 10 apps by Google Play worldwide downloads remained the same as the previous quarter, with the exception of Snapchat jumping back into the top 10 at No. 9.
Facebook TikTok Instagram SHAREit UC Browser Vigo Video
Bytedance merged the No. 9 and 10 apps from 2Q18, TikTok and musical.ly. The resulting TikTok was the fourth most downloaded app on Google Play in 3Q18.
Snapchat Hotstar MX Player imo Truecaller CM Launcher 3D Netflix
Note Regarding Download Estimates
YouTube Go
Our estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
HAGO AliExpress Wish Spotify 50M © 2018 Sensor Tower Inc. - All Rights Reserved
100M
150M
200M
8
250M www.sensortower.com
Overall ▸ Apps by U.S. Downloads App Store
Google Play
Messenger Facebook
Facebook’s Messenger was again the top app, with nearly 17 million installs in 3Q18. Messenger has been the top app each quarter since 4Q17, when WhatsApp took the top spot.
Netflix Instagram Spotify TikTok Snapchat Pandora
Square owned Cash App continued to surge in the money transfer space. It was also among the top 20 non-game apps in the previous quarter, ranking at No. 17.
WhatsApp YouTube Wish Amazon Uber Bitmoji Cash App
Note Regarding Download Estimates
Remind
Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jul. 1 through Sep. 30, 2018. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
YouTube Music Gmail Hulu Google Maps 2M © 2018 Sensor Tower Inc. - All Rights Reserved
4M
6M
8M
10M
12M
14M
9
16M
18M www.sensortower.com
App Store ▸ Apps by U.S. Downloads iPhone
iPad
Messenger YouTube
Amazon had a strong quarter for U.S. downloads and regained a spot in the top 10. It climbed four spots from the previous quarter, moving from No. 13 to No. 9.
Facebook Netflix Gmail Google Maps Spotify Instagram
Remind, a school communication app, received a large install boost at the start of the school year. It ranked No. 14 in 3Q18, two spots better than the third quarter of 2017.
Amazon Uber Pandora Bitmoji WhatsApp Remind Cash App
Note Regarding Download Estimates
Google Chrome
Our estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2018. Apple apps are excluded. We report unique installs only (one download per User).
Snapchat Waze Uber Eats Wish 1M © 2018 Sensor Tower Inc. - All Rights Reserved
2M
3M
4M
5M
6M
10
7M
8M www.sensortower.com
Google Play ▸ Apps by U.S. Downloads Messenger TikTok
Three apps entered the top 20 on Google Play in the U.S. in 3Q18. They included news app News Break at No. 15 and TextNow, a phone call and texting app, at No. 18.
Facebook Snapchat Instagram Wish WhatsApp Pandora
Snap Inc.’s Bitmoji continued to fall in the rankings after surging into the top three in 1Q18. It dropped to the No. 11 spot in 2Q18 and fell a couple more positions to No. 13 last quarter.
Netflix Spotify YouTube Music Amazon Bitmoji Uber News Break
Note Regarding Download Estimates
Cash App
Our estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
Phone Color Screen TextNow Hulu OfferUp 1M © 2018 Sensor Tower Inc. - All Rights Reserved
2M
3M
4M
5M
6M
7M
11
8M
9M
10M www.sensortower.com
Store Intelligence ▸ Top Games
Top Games
© 2018 Sensor Tower Inc. - All Rights Reserved
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Overall ▸ Games by Worldwide Downloads App Store
Google Play
Helix Jump Rise Up
For the second consecutive quarter, Voodoo’s viral hit Helix Jump was the top worldwide game. In each quarter, it was the only app that exceeded 100 million installs.
Hello Stars PUBG Mobile Subway Surfers Love Balls Happy Glass Hole.io
Lion Studios followed up on its success with Love Balls in the previous quarter. Its new game, Happy Glass, joined Love Balls in the top 10 in 3Q18.
Kick the Buddy Garena Free Fire Temple Run 2 Granny Candy Crush Word Link Ludo King
Note Regarding Download Estimates
Sniper 3D Gun Shooter
Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jul. 1 through Sep. 30, 2018. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
Tomb of the Mask My Talking Tom 8 Ball Pool Color Road 20M © 2018 Sensor Tower Inc. - All Rights Reserved
40M
60M
80M
100M
13
120M www.sensortower.com
App Store ▸ Games by Worldwide Downloads iPhone
iPad
PUBG Mobile Hole.io
Tencent’s PUBG Mobile was the most downloaded App Store game in each of the first three quarters in 2018. Battle royale rival Fortnite fell two spots to No. 6.
Helix Jump Happy Glass Hello Stars Fortnite Rise Up TENKYU
Voodoo continued to find success on the App Store, with two of the top three games in 3Q18 (Hole.io and Helix Jump). It had six total titles among the top 20 games.
Love Balls Color Road Tomb of the Mask Word Link Bumper.io Sniper 3D Asphalt 9
Note Regarding Download Estimates
Merge Plane
Our estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2018. Apple apps are excluded. We report unique installs only (one download per user).
Subway Surfers Paper.io 2 Piano Tiles 2 Arena of Valor 10M © 2018 Sensor Tower Inc. - All Rights Reserved
20M
30M
14
40M www.sensortower.com
Google Play ▸ Games by Worldwide Downloads Helix Jump Rise Up
Rise Up, a top five App Store game in 2Q18, was able to transition its success to Google Play in 3Q18. It flew up the charts from the No. 30 spot in 2Q18 to No. 2 this quarter.
Subway Surfers Hello Stars Love Balls Kick the Buddy Garena Free Fire Temple Run 2
Driven by success in Brazil and Mexico, Garena Free Fire remained in the top 10 games in 3Q18. This ranked ahead of competing battle royale title PUBG Mobile.
Ludo King PUBG Mobile Granny Happy Glass Candy Crush My Talking Tom Sniper 3D
Note Regarding Download Estimates
Word Link
Our estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
8 Ball Pool slither.io Hole.io Racing in Car 2 20M © 2018 Sensor Tower Inc. - All Rights Reserved
40M
60M
80M
15
100M www.sensortower.com
Overall ▸ Games by U.S. Downloads App Store
Google Play
Hello Stars Hole.io
Hello Stars, a viral success from Fastone Games, led all apps in U.S. downloads. It took the top spot on Google Play and only Hole.io had more App Store installs.
Word Link Helix Jump Happy Glass Tomb of the Mask Rise Up Go Fish!
Playgendary’s Tomb of the Mask was one of seven apps new to the top 10 in the third quarter of 2018. It replaced their other hit game Kick the Buddy, which fell to No. 11 in 3Q18.
Fortnite ROBLOX Kick the Buddy PUBG Mobile Color Road Merge Plane Toon Blast
Note Regarding Download Estimates
Creative Destruction
Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jul. 1 through Sep. 30, 2018. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
Lucky Day Love Balls Looper! Granny 2M © 2018 Sensor Tower Inc. - All Rights Reserved
4M
6M
8M
10M
12M
16
14M
16M www.sensortower.com
App Store ▸ Games by U.S. Downloads iPhone
iPad
Hole.io Hello Stars
Fortnite moved into the top three App Store games. Epic Games released the app’s Android version this quarter, although it bypassed the Google Play store.
Fortnite Helix Jump Happy Glass Go Fish! Word Link Tomb of the Mask
U.K. games developer Kwalee had two games in the top 20 in 3Q18. Hyper-casual games Go Fish! and Looper! were the No. 6 and 16 games in the quarter, respectively.
TENKYU Rise Up Bumper.io PUBG Mobile Hello Neighbor Color Road ROBLOX
Note Regarding Download Estimates
Looper!
Our estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2018. Apple apps are excluded. We report unique installs only (one download per User).
Slices Merge Plane Creative Destruction Wordscapes 1M © 2018 Sensor Tower Inc. - All Rights Reserved
2M
3M
4M
5M
6M
17
7M
8M www.sensortower.com
Google Play ▸ Games by U.S. Downloads Hello Stars Hole.io
French publisher Voodoo had two of the top four Google Play games in the U.S., with Hole.io (No. 2) and Helix Jump (4). They had one more game, Color Road, among the top 20.
Word Link Helix Jump Happy Glass Kick the Buddy Rise Up Tomb of the Mask
Social gaming platform ROBLOX was again in the top 10 at No. 9, with nearly 3 million U.S. downloads on Google Play. This was its lowest rank since being No. 11 in 2Q16.
ROBLOX Toon Blast Granny Color Road Lucky Day Love Balls PUBG Mobile
Note Regarding Download Estimates
Merge Plane
Our estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
Creative Destruction Subway Surfers Go Fish! Bricks n Balls 1M © 2018 Sensor Tower Inc. - All Rights Reserved
2M
3M
4M
5M
6M
18
7M
8M www.sensortower.com
Store Intelligence ▸ Top Publishers
Top Publishers
© 2018 Sensor Tower Inc. - All Rights Reserved
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Overall ▸ Publishers by Worldwide Downloads App Store
Google Play
Facebook Google
Voodoo continued to climb the ranks of top worldwide publishers, passing Tencent to take the third spot. The remainder of the top eight was unchanged from the previous quarter.
Voodoo Tencent Bytedance Alibaba Group Outfit7 Limited Kingsoft
Lion Studios, propelled by popular games such as Love Balls and Happy Glass, reached the top 10 publishers in 3Q18. It had 150M installs in the quarter.
Lion Studios TabTale Ubisoft BabyBus Playgendary Gameloft Miniclip
Note Regarding Download Estimates
Electronic Arts
Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jul. 1 through Sep. 30, 2018. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
MOBIRIX Microsoft Amazon Fun Games For Free 100M © 2018 Sensor Tower Inc. - All Rights Reserved
200M
300M
400M
500M
600M
700M
20
800M
900M www.sensortower.com
App Store ▸ Publishers by Worldwide Downloads iPhone
iPad
Google Tencent
Five publishers exceeded 50M installs in 3Q18, down from eight publishers 2Q18. The only change among the top five was Google taking the No. 1 spot from Tencent.
Voodoo Facebook Alibaba Group Bytedance Lion Studios NetEase
Germany-based games company Playgendary entered the top 20 at No. 15. More than half of their 31M installs in the quarter came from Tomb of the Mask and Bowmasters.
Microsoft Ubisoft Amazon Baidu Kingsoft Playgendary Gameloft
Note Regarding Download Estimates
Electronic Arts
Our estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2018. Apple apps are excluded. We report unique installs only (one download per User).
Outfit7 Limited IAC Mobile TabTale Snap 25M © 2018 Sensor Tower Inc. - All Rights Reserved
50M
75M
100M
125M
150M
21
175M
200M www.sensortower.com
Google Play ▸ Publishers by Worldwide Downloads Facebook Google
Facebook maintained dominance of the Google Play store in 3Q18 as their worldwide installs climbed to more than 700M. This was an increase of 120M from 2Q18.
Voodoo Bytedance Outfit7 Limited Kingsoft TabTale Alibaba Group
Voodoo’s explosive Google Play download growth continued, as it surpassed 200 million installs in 3Q18. The No. 3 publisher was outside the top 20 as recently as Q3 of last year.
BabyBus Miniclip Lion Studios MOBIRIX Playgendary Gameloft Ubisoft
Note Regarding Download Estimates
Electronic Arts
Our estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
SHAREit Timuz Games InShot Fun Games For Free 100M © 2018 Sensor Tower Inc. - All Rights Reserved
200M
300M
400M
500M
600M
22
700M
800M www.sensortower.com
Overall ▸ Publishers by U.S. Downloads App Store
Google Play
Google Voodoo
Google, Voodoo, Facebook, and Amazon were again the top four U.S. publishers in 3Q18. Google’s U.S. downloads grew to 95 million in the quarter.
Facebook Amazon Lion Studios TabTale Playgendary Microsoft
Hyper-casual games fueled download growth for many top U.S. publishers, including Voodoo, Lion Studios, TabTale, Playgendary, and Ubisoft in the top 10.
Ubisoft Kingsoft Kwalee Fastone Games Electronic Arts Snap Uber
Note Regarding Download Estimates
IAC Mobile
Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jul. 1 through Sep. 30, 2018. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
Miniclip Zynga Gameloft Bytedance 20M © 2018 Sensor Tower Inc. - All Rights Reserved
40M
60M
80M
23
100M www.sensortower.com
App Store ▸ Publishers by U.S. Downloads iPhone
iPad
Google Voodoo
The top five App Store publishers matched the top publishers across both platforms. Lion Studios joined the group in 3Q18, with more than 12M U.S. downloads for the quarter.
Facebook Amazon Lion Studios Microsoft TabTale Ubisoft
Uber climbed three spots since 2Q 18 to No. 12 in 3Q18. Uber’s success was aided by Uber Eats joining Uber among the top 20 non-game apps last quarter.
Kwalee Playgendary IAC Mobile Uber Kingsoft Electronic Arts Snap
Note Regarding Download Estimates
Fastone Games
Our estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2018. Apple apps are excluded. We report unique installs only (one download per User).
Zynga Gameloft Epic Games Netflix 10M © 2018 Sensor Tower Inc. - All Rights Reserved
20M
30M
40M
50M
24
60M
70M www.sensortower.com
Google Play ▸ Publishers by U.S. Downloads Google Voodoo
TabTale entered the top 10 at No. 7 in 3Q18, up four spots from 2Q18. It was one of seven publishers with more than 10 million U.S. downloads in the quarter.
Facebook Playgendary Amazon Lion Studios TabTale Kingsoft
Bytedance, publisher of social video apps such as TikTok and Vigo Video, was No. 13 in 3Q18 by U.S. downloads. TikTok was the No. 2 app by U.S. Google Play downloads.
Microsoft Ubisoft Miniclip Fastone Games Bytedance Snap Electronic Arts
Note Regarding Download Estimates
Worzzle Games
Our estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
Samsung Outfit7 Limited Kwalee MOBIRIX 5M © 2018 Sensor Tower Inc. - All Rights Reserved
10M
15M
20M
25M
25
30M
35M www.sensortower.com
Store Intelligence ▸ Top Categories
Top Categories
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App Store ▸ Categories by Worldwide Downloads Q3 2017
Q3 2018
2.5B +1.6%
The top five categories were the same as 2Q18. Installs for two of the top five categories, Entertainment and Social Networking, decreased yearover-year.
2.0B
1.5B
2.23B
Games downloads grew by 1.6% year-over-year. This was less than the growth for the rest of the App Store, as total App Store downloads increased 3.1% year-over-year.
2.27B
1.0B
Note Regarding Download Estimates
+8.1% -8.7%
+4.8%
500M
-8.3% 535M
Games
578M
Photo & Video
© 2018 Sensor Tower Inc. - All Rights Reserved
540M
493M
Entertainment
448M
469M
Utilities
455M
Our estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2018. Apple apps are excluded. We report unique installs only (one download per User).
417M
Social Networking
27
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Google Play ▸ Categories by Worldwide Downloads Q3 2017
Q3 2018
8B +2.4%
Game category installs experienced lower year-over-year growth than the previous quarter, with an increase of 2.4% compared to 16% in the second quarter.
7B
6B
5B
The Entertainment category grew 35% YoY. Despite having nearly the same number of installs as Communication apps in 3Q17, it had 270M more downloads this quarter.
4B 7.04B
7.21B
3B
Note Regarding Download Estimates
2B +18.8%
+35.2% +9.7%
+6.6%
1B 1.22B
Game
1.45B
Tools
© 2018 Sensor Tower Inc. - All Rights Reserved
1.01B
1.37B
Entertainment
1.01B
1.10B
Communication
28
892M
951M
Our estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
Photography www.sensortower.com
Store Intelligence ▸ Top Countries
Top Countries
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Overall ▸ Countries by Worldwide Downloads App Store
Google Play
India
The top 10 countries were the same as in 2Q18, with India, the U.S., and Brazil leading the way. India and Brazil each had more than 90% of their installs from Google Play.
U.S.
Brazil
Indonesia
India’s downloads increased 41% year-over-year to more than 4.5 billion in 3Q18. Installs in Japan and South Korea actually decreased compared to 3Q17.
Russia
Mexico
Vietnam
Note Regarding Download Estimates
Turkey
Our estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2018. Apple apps are excluded. We report unique installs only (one download per User).
Japan
South Korea
As Google Play is not available in China, it is excluded from this chart.
1B © 2018 Sensor Tower Inc. - All Rights Reserved
2B
3B
4B
30
5B www.sensortower.com
App Store ▸ Countries by Worldwide Downloads Q3 2017
Q3 2018
3.0B
China’s installs remained steady with 2Q18 levels, resulting in a yearover-year decrease of nearly 10%. However, downloads remained more than 700M ahead of the U.S.
2.5B -9.6%
2.0B
U.S. and Russia download totals each grew by around 6% year-overyear. Meanwhile, Japan’s YoY growth was not too far behind that of the overall App Store at 2.4%.
+6.4% 1.5B 2.57B 2.32B 1.0B 1.61B
1.52B
Note Regarding Download Estimates +2.4%
500M
-0.9% 386M
China © 2018 Sensor Tower Inc. - All Rights Reserved
U.S.
395M
Japan
285M
282M
Great Britain
31
+5.7%
234M
Our estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2018. Apple apps are excluded. We report unique installs only (one download per User).
248M
Russia www.sensortower.com
Google Play ▸ Countries by Worldwide Downloads Q3 2017
Q3 2018
5B +44.2%
Though lower than its 55% YoY growth in 2Q18, India continued to see downloads surge in 3Q18. Installs surpassed 4.5B, up 44% from the third quarter of 2017.
4B
3B
Brazil and Indonesia also experienced rapid download growth, with YoY increases of 14% and 26% respectively. Installs in the U.S. fell 3% during the same period.
4.54B 2B +14.1% 3.19B
-2.9%
+26%
Note Regarding Download Estimates +3.5%
1B 1.51B
1.72B 1.39B
1.35B
1.25B 988M
India
Brazil
© 2018 Sensor Tower Inc. - All Rights Reserved
U.S.
839M
Indonesia
32
868M
Our estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
Russia www.sensortower.com
Store Intelligence ▸ Hyper-Casual Games
Hyper-Casual Games © 2018 Sensor Tower Inc. - All Rights Reserved
33
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Hyper-Casual Games▸ Introduction The market for hyper-casual games reached new levels in Q3 2018. As Voodoo continued to dominate the hyper-casual game market, a few new players introduced some extremely popular games. These publishers quickly released games and cross-promoted to build off of viral hits in the previous quarter. •
Lion Studios (No. 9) and Playgendary (No. 13) joined hyper-casual game publishers like Voodoo (No. 3) and Ubisoft (No. 11), parent company of Ketchapp, among the top worldwide publishers.
•
Hyper-casual games Helix Jump, Rise Up, and Hello Stars were the top downloaded games in the quarter. Each had more than 65 million worldwide installs across App Store and Google Play.
© 2018 Sensor Tower Inc. - All Rights Reserved
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Hyper-Casual Games ▸ Top Worldwide Games Number of games exceeding 30M quarterly worldwide downloads across both platforms >50M
>40M
>30M *Apps displayed are ordered by decreasing downloads in the quarter.
Q1 2016
18 games surpassed 30M installs in 3Q18, well above the totals in previous quarters. Seven games had more than 50M installs, breaking the previous record of four games in 2Q18.
Q2 2016
Q3 2016
Q4 2016
Hyper-casual games found new levels of success this past quarter. Seven games, including hyper-casual Helix Jump, Hello Stars, and Happy Glass, had more than 50M installs.
Q1 2017
Q2 2017
Q3 2017
Q4 2017
Note Regarding Download Estimates Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
Q1 2018
Q2 2018
Q3 2018 0
2
4
© 2018 Sensor Tower Inc. - All Rights Reserved
6
8
10
12
14
35
16
18 www.sensortower.com
Hyper-Casual Games ▸ Rise of New Publishers Quarterly worldwide downloads for top games publishers Voodoo
Lion Studios
Ubisoft
Playgendary
TabTale
400M Voodoo
Voodoo continued to dominate the hyper-casual market in 3Q18, with 482% growth year-over-year. Only Facebook and Google had more worldwide downloads in the quarter.
300M
Other hyper-casual publishers emerged in 2018 and built off their success in Q2. Lion Studios and Playgendary reached 125M installs in 3Q18, more than 100M growth YoY.
200M
Lion Studios TabTale Ubisoft Playgendary
100M
0 Q1 2017
Note Regarding Download Estimates Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
Q2 2017
Q3 2017
© 2018 Sensor Tower Inc. - All Rights Reserved
Q4 2017
Q1 2018
Q2 2018
36
Q3 2018 www.sensortower.com
Hyper-Casual Games ▸ Top U.S. Games Top Games by U.S. Downloads, App Store and Google Play Voodoo
July
1
Hole.io
2
Word Link
3
Helix Jump
4
Rise Up
5
Kick the Buddy
6
Color Road
7
Love Balls
8
Fortnite
9
Hello Stars
10
Voodoo
Worzzle Games
Voodoo
Serkan Ozyilmaz
Playgendary
Voodoo
Lion Studios
Epic Games
Fastone Games
Looper! Kwalee
© 2018 Sensor Tower Inc. - All Rights Reserved
Lion Studios
Playgendary
August
1
Hello Stars
2
Tomb of the Mask
3
Go Fish!
4
Hole.io
5
Word Link
6
Helix Jump
7
Bumper.io
8
Creative Destruction
9
ROBLOX
10
Fastone Games
Playgendary
Kwalee
Voodoo
Worzzle Games
Voodoo
Voodoo
ZuoMasterDeveloper
Roblox Corporation
Rise Up Serkan Ozyilmaz
September
1
Happy Glass
2
Hello Stars
3
Merge Plane
4
Helix Jump
5
Word Link
6
Paper.io 2
7
Hole.io
8
Big Big Baller
9
Go Fish!
Lion Studios
Hyper-casual games topped the U.S. charts, including games from Voodoo, Lion Studios, Playgendary, and Kwalee. Fastone Games’ Hello Stars was the top game in the quarter.
Fastone Games
Merger Games
Voodoo
Worzzle Games
Voodoo continued to quickly churn out top performing games, with five different games in the top 10 for at least one month in the quarter. Lion Studios had three unique titles.
Voodoo
Voodoo
Lion Studios
Kwalee
10
37
Tomb of the Mask Playgendary
Note Regarding Download Estimates Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
www.sensortower.com
Hyper-Casual Games ▸ Voodoo Top Games Weekly U.S. downloads for Voodoo’s top games, App Store and Google Play 10M
Voodoo quickly released new top viral games. Hole.io, TENKYU, and Bumper.io joined Helix Jump and Color Road among the top 15 App Store games in the U.S. in 3Q18.
8M
6M
Tornado.io Paper.io 2 Bumper.io TENKYU Hole.io Color Road
4M
Helix Jump Baseball Boy! Snake VS Block
2M
Other
0 4/1/18 4/15/18 4/29/18 5/13/18 5/27/18 6/10/18 6/24/18 © 2018 Sensor Tower Inc. - All Rights Reserved
7/8/18 7/22/18 8/5/18 8/19/18
38
Hole.io, TENKYU, and Tornado.io! each reached the top of the U.S. iPhone Games daily charts in the quarter. Additionally, Paper.io 2 and Helix Jump reached the No. 2 spot.
Note Regarding Download Estimates Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
9/2/18 9/17/18 www.sensortower.com
Hyper-Casual Games ▸ Lion Studios Top Games Weekly U.S. downloads for Lion Studios’ top games, App Store and Google Play 4M
Similar to Voodoo, Lion Studios was able to build momentum off of their popular games. They utilized simple game play and cross-promotion to follow-up on their first hit, Love Balls. 3M
Hooked Inc
2M Big Big Baller
Despite not launching until late August, Happy Glass was the fifth most downloaded U.S. game in 3Q18. It joined Love Balls in the top 10 games worldwide at No. 7.
Note Regarding Download Estimates 1M
0 4/1/18 4/15/18 4/29/18 5/13/18 5/27/18 6/10/18 6/24/18 © 2018 Sensor Tower Inc. - All Rights Reserved
Happy Glass Ultra Sharp Ball Smasher Draw In Weave the Line Love Balls Cash, Inc Other
7/8/18 7/22/18 8/5/18
Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
8/19/18 9/2/18 9/17/18
39
www.sensortower.com
Hyper-Casual Games ▸ Playgendary Top Games Weekly U.S. downloads for Playgendary’s top games, App Store and Google Play 3M
Viral games Kick the Buddy and Tomb of the Mask propelled Playgendary to the No. 4 U.S. publisher on Google Play for the second consecutive quarter. 2M
Kick the Buddy (No. 6) and Tomb of the Mask (No. 8) were each among the top 10 U.S. games on Google Play in 3Q18. Tomb of the Mask was also a top 10 App Store game.
2M
Bouncemasters
Tank Stars
1M Tomb of the Mask
0 4/1/18 4/15/18 4/29/18 5/13/18 5/27/18 6/10/18 6/24/18 © 2018 Sensor Tower Inc. - All Rights Reserved
Kick the Buddy Flip the Gun Partymasters Bowmasters Other
7/8/18 7/22/18 8/5/18
Note Regarding Download Estimates Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
8/19/18 9/2/18 9/17/18
40
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Store Intelligence ▸ Food Delivery Apps
Food Delivery Apps © 2018 Sensor Tower Inc. - All Rights Reserved
41
www.sensortower.com
Food Delivery ▸ Introduction Food delivery apps were extremely popular in Q3 2018 across various markets, including the U.S., India, and Brazil. •
Uber Eats (No. 3), Swiggy (No. 6), foodpanda (No. 7) were among the top 10 Food & Drink apps across the App Store and Google Play.
•
U.S. downloads for top food delivery apps grew 56% year-over-year. The growth accelerated for DoorDash, GrubHub, and Postmates in 3Q18.
•
Most of the download growth for food delivery apps came from India, specifically from apps such as Swiggy and Uber Eats. Zomato, which has food delivery in select countries including India, was the top India Food & Drink app in the quarter.
© 2018 Sensor Tower Inc. - All Rights Reserved
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Food Delivery ▸ Top Worldwide Food & Drink Apps Top Apps in Food & Drink Category by Worldwide Downloads Q3 2016
1
Google Maps
2
Double 11
3
Groupon
4
McDonald’s
5
Yelp
6
US Group Take-out
7
Dunkin’ Donuts
8
Hungry Stars
9 10
Google
Shanghai Rajax
Groupon
McDonald’s
Yelp
sankuai Technology
Dunkin’ Donuts
Beijing Xiaodu
Baidu Glutinous Rice Beijing Yumi Network
Starbucks Starbucks Coffee Company
© 2018 Sensor Tower Inc. - All Rights Reserved
Q3 2017
1
Google Maps
2
McDonald’s
3
Uber Eats
4
Double 11
5
Groupon
6
Yelp
7
US Group Take-out
8
Foodie
9 10
Google
McDonald’s
Uber
Shanghai Rajax
Groupon
Yelp
sankuai Technology
SNOW
Starbucks Starbucks Coffee Company
8fit 8fit
Q3 2018
1
Google Maps
2
Uber Eats
3
McDonald’s
4
Zomato
5
Groupon
6
Swiggy
7
foodpanda
8
Word of Mouth
Google
The popularity of food delivery apps in India propelled three new delivery apps into the top 10 in 3Q18. Swiggy and foodpanda had more than 5M downloads in the quarter.
Uber
McDonald’s
Zomato
Groupon
Swiggy
Zomato, Uber Eats, Swiggy, and foodpanda were the top four Food & Drink apps in India in 3Q18. Zomato includes delivery in India and the country drove 90% of Zomato installs.
foodpanda India
Alibaba Group
Starbucks
9
Starbucks Coffee Company
10
43
Yelp Yelp
Note Regarding Download Estimates Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
www.sensortower.com
Food Delivery ▸ Top Food Delivery App Downloads Quarterly worldwide downloads for top food delivery apps, App Store and Google Play 75M
Top food delivery apps have flourished in recent quarters, with 173% year-over-year growth in 3Q18. In just two years, downloads for these eight apps climbed almost 50M.
*Zomato downloads are only included for countries where online food delivery was available, such as India and UAE.
50M
The top food delivery apps represented a variety of markets, including India (Zomato and Swiggy), U.S. (DoorDash and GrubHub), and Brazil (iFood and Rappi).
+173%
57M 25M
Note Regarding Download Estimates
34M
+141%
21M 5M
6M
9M
12M
14M
22M
24M
16M
Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
0 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 © 2018 Sensor Tower Inc. - All Rights Reserved
44
www.sensortower.com
Food Delivery ▸ Downloads by Country Quarterly downloads for top food delivery apps by country, App Store and Google Play U.S.
India
Brazil
35M
30M
+499%
Downloads for top food delivery apps grew nearly 500% year-overyear in India in the third quarter of 2018. Installs more than doubled from Q2 to Q3 alone.
25M
U.S. and Brazil food delivery downloads also increased, with much of the growth occurring in the most recent quarter. U.S. food delivery downloads exceeded 10M in 3Q18.
20M
15M
10M
+56%
5M
+34% 0 Q1 2016
Q2 2016
Q3 2016
Q4 2016
© 2018 Sensor Tower Inc. - All Rights Reserved
Q1 2017
Q2 2017
Q3 2017
Q4 2017
Q1 2018
45
Q2 2018
Note Regarding Download Estimates Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
Q3 2018 www.sensortower.com
Food Delivery ▸ U.S. Downloads for Top Apps Quarterly downloads for top U.S. food delivery apps, App Store and Google Play Uber Eats
DoorDash
Grubhub
Postmates
6M
5M Uber Eats
DoorDash, GrubHub, and Postmates each grew more than 35% quarter-over-quarter. This allowed them to gain back some market share from Uber Eats.
4M
3M
DoorDash
Uber Eats rebounded after a dip in U.S. downloads in 2Q18 to reach an all-time high in the third quarter. Installs increased 18% quarter-overquarter to more than 5M.
GrubHub
2M
Note Regarding Download Estimates Postmates
1M
0 Q1 2016
Q2 2016
Q3 2016
Q4 2016
© 2018 Sensor Tower Inc. - All Rights Reserved
Q1 2017
Q2 2017
Q3 2017
Q4 2017
Q1 2018
46
Q2 2018
Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
Q3 2018 www.sensortower.com
Food Delivery ▸ India Downloads for Top Apps Quarterly downloads for top India food delivery apps, App Store and Google Play Zomato
Swiggy
Uber Eats
foodpanda
12M Zomato
Downloads for Zomato, Uber Eats, and foodpanda more than doubled quarter-over-quarter in 3Q18. Swiggy experienced only modest growth after 98% growth in 2Q18.
9M
Swiggy Uber Eats
6M foodpanda
Note Regarding Download Estimates
3M
0 Q1 2016
Restaurant discovery app Zomato includes online food delivery in select markets, such as India and UAE. Its U.S. app features food delivery by GrubHub.
Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
Q2 2016
Q3 2016
Q4 2016
© 2018 Sensor Tower Inc. - All Rights Reserved
Q1 2017
Q2 2017
Q3 2017
Q4 2017
Q1 2018
47
Q2 2018
Q3 2018 www.sensortower.com
Food Delivery ▸ Brazil Downloads for Top Apps Quarterly downloads for top Brazil food delivery apps, App Store and Google Play iFood
Uber Eats
Rappi
3M iFood
iFood, the most popular food delivery app in Brazil, reached a new download high in 3Q18 at 2.6 million. App installs climbed 31% year-over-year.
2M
Rappi is an on-demand delivery app for a variety of products in addition to food delivery. Rappi was popular in other South American markets as well, such as Argentina and Colombia. Uber Eats
1M
Note Regarding Download Estimates Rappi
0 Q1 2016
Q2 2016
Q3 2016
Q4 2016
© 2018 Sensor Tower Inc. - All Rights Reserved
Q1 2017
Q2 2017
Q3 2017
Q4 2017
Q1 2018
48
Q2 2018
Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
Q3 2018 www.sensortower.com
Store Intelligence ▸ Restaurant Apps
Restaurant Apps
© 2018 Sensor Tower Inc. - All Rights Reserved
49
www.sensortower.com
Restaurant Apps ▸ Introduction While downloads for the Food & Drink category have grown steadily in recent years, much of this growth was driven by food delivery apps, not restaurants. Many fast food and coffee restaurant apps experienced very little growth. That changed this past quarter, with 48% year-over-year growth for restaurant apps. •
Promotions by McDonald’s (No. 3) and Chick-fil-A (No. 6) propelled the apps into the top 10 apps by quarter-over-quarter download growth.
•
Downloads for restaurant apps (including fast food, coffee, and ice cream) grew 48% year-over-year in 3Q18, compared to only 3% growth the previous year.
© 2018 Sensor Tower Inc. - All Rights Reserved
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Restaurant Apps ▸ U.S. Food & Drink Downloads Quarterly U.S. downloads for apps in the Food & Drink category, App Store and Google Play App Store
Google Play
75M
19M +42%
13M
50M
11M
13M
11M
49M
+62%
41M 0M 29M 25M
6M
7M
30M
29M
8M
37M
38M
37M
Food & Drink was one of eight new app categories added by Google Play back in July of 2016. U.S. downloads climbed steadily since to 19M this past quarter.
While a large portion of the category growth was driven by the emergence of the Food & Drink category for Google Play, the App Store category also saw 31% YoY growth in 3Q18.
30M
25M Note Regarding Download Estimates
20M
Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
0 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 © 2018 Sensor Tower Inc. - All Rights Reserved
51
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Restaurant Apps ▸ U.S. Top Growing Apps Top Growing Apps by Downloads, Q2 to Q3 2018 App
1
Remind
2
ClassDojo
3
McDonald’s
4
Messenger
remind101
Class Twist
McDonald’s
Facebook
5
TikTok
6
Chick-fil-A
Bytedance
Chick-fil-A
© 2018 Sensor Tower Inc. - All Rights Reserved
Q3 Downloads (M)
6.0
Q2 Downloads (M)
Q/Q Growth (M)
Two fast food restaurant apps were among the top six apps by U.S. download growth quarter-over-quarter. McDonald’s had 2.7 million more installs than the previous quarter.
4.7
1.3
3.3
0.5
2.9
5.5
2.8
2.7
17.0
14.4
2.5
The other apps in the top six were either education apps benefitting from the start of the school year (Remind and ClassDojo) or large social apps (Messenger and TikTok).
Note Regarding Download Estimates
8.4
5.9
2.5
3.3
1.4
2.0
52
Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
www.sensortower.com
Restaurant Apps ▸ Top Restaurant App Downloads U.S. downloads for the top 10 restaurant apps each quarter, App Store and Google Play 25M
20M
20.4M
U.S. downloads for the top 10 restaurant apps peaked in 3Q18 at 20 million. This broke the previous high from seven quarters prior, 17 million in 4Q16.
+37%
17M 16M
15M
-7%
14.9M
14.3M
15.2M
14.7M 13.4M
11.8M
12.4M
The download growth was not limited to the top 10 restaurant apps. Among restaurants in the top 100 Food & Drink apps, downloads grew 48% from 23M in 3Q17 to 34M 3Q18.
10M
9.7M
Note Regarding Download Estimates Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
5M
0 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 © 2018 Sensor Tower Inc. - All Rights Reserved
53
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Restaurant Apps ▸ U.S. Download Growth in Q3 U.S. downloads for the top restaurant apps in Q3 2018, App Store and Google Play Q3 2017 6M
Q3 2018
+21% 5.5M
Each of the top restaurant apps experienced year-over-year growth in 3Q18. Chick-fil-A led the way with 1.6 million more installs this past quarter compared to a year prior.
5M 4.5M
4M +95% 3.3M
Some smaller fast food apps also had very strong quarters. SONIC (No. 5 in 3Q18) and Subway (No. 6) installs more than doubled year-over-year to around 1.5 million.
3M +15% 2.4M 2.1M
+13%
2M
+160%
1.7M
1.7M
1.5M
+120% 1.4M
1.5M
+37% 1.2M 0.9M
1M 0.6M
McDonald's
Chick-fil-A
© 2018 Sensor Tower Inc. - All Rights Reserved
Starbucks
Domino's
SONIC
0.6M
Subway
54
Burger King
Note Regarding Download Estimates Our estimates include worldwide daily download totals for App Store and Google Play for Jul. 1 through Sep. 30, 2018. We report unique installs only (one download per User). Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Figures represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
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