RESUMEN INVERSION MEDIOS AUDIOVISUALES, IMPRESOS Y DIGITALES DESDE EL 01 AL 30 DE ABRIL DE 2017 TELEVISION
COBERTURA
ARTEAGA SERRANO PRODUCCIONES CIA (CARA A CARA)
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
Nacional
TOTAL TELEVISION
OTROS SERVICIOS (AUDIOVISUALES)
COBERTURA
1,150.00
7.30
12.00
1,150.00
7.30
12.00
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
LOCAL
1,250.00
ESTRELLACORP S.A.
LOCAL
2,700.00
CONTINEGOCIOS S.A.
LOCAL
RADIOS
DIAL
COBERTURA
0.73%
INVERSION
CINEMARK S.A.
TOTAL OTROS SERVICIOS AUDIOVISUALES
0.73%
-
2,340.00
5,000.00
27,000.00
8,950.00
29,340.00
834.00
0.80%
9,360.00
1.72%
-
10,194.00
3.19%
5.71%
-
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
RADCRISTAL (RADIO CRISTAL) TECFORMATIC S.A. (RADIO SUCRE)
830 AM 700 AM
Regional Nacional
3,395.00 4,000.00
160.08 121.00
89.00 4.00
RADIO CARAVANA S.A.
750 AM
Nacional
4,714.00
156.47
96.00
3.01%
K&PRTV PRODUCTIONS S.A. (RADIO HUANCAVILCA)
830 AM
Nacional
3,035.67
138.72
51.00
1.94%
GOLFCORP S.A. (RADIO ATALAYA)
680 AM
Nacional
3,380.11
172.72
111.00
MORENA TELESCUCHA S.A. RADIO MORENA
640 AM
Local
9,434.00
318.20
412.00
6.02%
SPIN S.A. RADIO TROPICANA 96.5 FM
96.5 FM
Local
3,401.07
176.07
120.00
2.17%
VIP GOLDEN (RADIO CENTRO)
101.3 FM
Local
3,751.05
192.33
164.00
2.39%
NERITAR S.A. RADIO IMPACTO FM
99.7 FM
Local
801.40
39.08
26.00
0.51%
FOREVER MUSIC S.A. FOREMUSIC RADIO FOREVER RADIOELITE 99.7 S.A.
92.5FM 98.9FM
Local Local
4,362.00 800.00
161.12 31.00
87.00 1.00
2.78% 0.51%
Regional
2.17% 2.55%
2.16%
FUNDASEN RADIO SANTIAGO
540 AM
3,000.00
201.23
170.00
1.91%
ECUADORADIO S.A. (RADIO QUITO)
960 AM
Local
650.00
28.60
44.00
0.41%
ECUADORADIO S.A. (RADIO PLATINIUM)
90.9 FM
Nacional
650.00
28.60
44.00
RADIO CENTRO FM CIA LTDA. RADIO CENTRO 97.7 FM QUITO
97.7 FM
Local
1,000.00
108.55
167.00
0.64%
PROFUEGO S.A. RADIO FUEGO
106.5 FM
Regional
1,500.00
59.45
123.00
0.96%
47,874.30
2,093.22
1,709.00
SUBTOTAL RADIOS
ESPACIOS Y/O PROGRAMAS COMUNICACIONALES
DIAL
VARELA GUEVARA LUIS EDUARDO (RADIO SUCRE)
700 AM
GÓMEZ GILER WALTER ANGEL (RADIO SISTEMA 2)
1.080 AM
FERNANDO FEDERICO AGUAYO (RADO ATALAYA)
680 AM
AYALA SERRA JULIO OSWALDO (RADIO ATALAYA)
COBERTURA
0.41%
20.48%
10.07%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
Nacional
901.97
54.62
113.00
Local
1,000.00
69.12
143.00
Local
112.00
7.73
16.00
0.07%
680 AM
Local
154.88
10.63
22.00
0.10%
ALCIDES EZEQUIEL MONTILLA GARCIA
680 am
Local
600.00
41.57
86.00
CONSUELO LORENA CRIOLLO VALLEJO WILLIAM EDUARDO LUDEÑA ARIAS
680 AM 93.3 FM
Local Regional
1,000.00 1,000.00
69.12 31.90
143.00 66.00
JORGE RUBEN GARCÍA MUÑOZ
101.3 FM
Local
500.00
30.45
63.00
SHIRLA CHIRIBOGA ZURITA
580 AM
Nacional
300.00
29.00
60.00
GARCIA SALGUERO ROBERTO COLON
830 AM
Regional
250.00
15.47
32.00
0.16%
GINO FREIRE BONIOFACINI
107.3 FM
Local
600.00
41.57
86.00
0.38%
CARLOS ABRAHAM LOPEZ
680 AM
Local
1,200.00
83.13
172.00
0.77%
SALUSTIO CLEMENTE GARCÉS RENDON
830 AM
Regional
700.00
48.33
100.00
0.45%
GUAYAQUIL SALAZAR JORGE LUIS
92.1 FM
Local
285.71
19.33
40.00
0.18%
8,604.56
551.97
1,142.00
3%
2%
56,478.86
2,645.19
2,851.00
23.70%
12.35%
SUB TOTAL ESPACIOS Y/O PROGRAMAS COMUNICACIONALES
TOTAL RADIOS Y/O PROGRAMAS COMUNICAIONALES IMPRESOS METROECUADOR S.A. GUIASA S.A.
COBERTURA
0.58% 0.64%
0.38% 0.64% 0.64% 0.32% 0.19%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
CENTIMETROS
AVISOS
LOCAL/REGIONAL
NACIONAL
Local
17,766.00
5,953.00
GRAFICOS NACIONALES S.A. GRANASA /EXPRESO-EXTRA)
Nacional
12,969.65
15,030.00
9.00
8.28%
COMPAÑÍA ANONIMA EL UNIVERSO (EL UNIVERSO)
Nacional
40,194.10
23,209.99
22.00
25.65%
ARQUIDICOESANA JUSTICIA Y PAZ
Local Local
1,750.00 2,166.67
26.60 30.00
5.00 5.00
1.12% 1.38%
TORRES VELEZ MARITZA DAMARIS RUTA DE FE Y ESPERANZA
Local
700.00
623.70
1.00
0.45%
PAAROQUIA EL SAGRARIO ORGANIZACIÓN RELIGIOSA NUESTRA CATEDRAL
Local
250.00
165.00
1.00
0.16%
EDITORIAL DON BOSCO LIBRERIAS NACIONALES SALESIANAS
10.00
11.34%
QUIDEST S.A.
Nacional
3,750.00
2,494.80
1.00
VIP GOLDEN S.A
Nacional
5,000.00
2,494.80
4.00
CATALINA RODRIGUEZ
Regional
450.00
275.50
1.00
0.29%
ADELA MACHARE-LIGANDO FRONTERA
Nacional
500.00
275.50
1.00
0.32%
PPC REVISTA ENCONTEXTO DEL MUNDO FATIMA ALVARADO-IMPACTO
Regional Nacional
1.00
0.96%
TOTAL IMPRESOS
DIGITALES
ALFONSO PEREZ
TOTAL DIGITALES TOTAL MEDIOS AUDIVISUALES, IMPRESOS Y DIGITALES
1,500.00
86,996.42
COBERTURA
623.70
51,202.59
2.39% 3.19%
61.00
16%
40%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
PIXELES
VISITAS
LOCAL/REGIONAL
NACIONAL
3,100.00
3,220.0
1.98%
3,100.00
-
156,675.28
1,150.00 56,478.86 86,996.42
45.42%
95.83 4,706.57 7,249.70
1.98% 54.58%
144,625.28
12,052.11 ######### #########
1,150.00 56,478.86 86,996.42 144,625.28
95.83 4,706.57 7,249.70 12,052.11
VALOR
MINUTOS
IMPACTOS
VALOR
MINUTOS
CAMPAÑAS
CAMPAÑAS
CAMPAÑAS
ENLACES
ENLACES
MINUTOS
1,150.00
7.30
1,150.00
#¡REF!
#¡REF!
7.30
12.00
#¡REF! 2,700.00
2,340.00
5,000.00
27,000.00
7,700.00
9,360.00
29,340.00
9,360.00
VALOR
MINUTOS
IMPACTOS
VALOR
CAMPAÑAS
CAMPAÑAS
CAMPAÑAS
ENLACES
595.00
41.08
714.00
44.47
235.67
22.72
580.11
51.72
5,434.00
197.20
601.07
ENLACES
85
2,800.00 4,000.00
119 121
92
4,000.00
112
47
2,800.00
116
107
2,800.00
121
408
4,000.00
121
56.07
116
2,800.00
120
951.05
77.33
160
2,800.00
115
101.40
12.08
25
700.00
27
762.00
40.12
83
3,600.00 800.00
121 31
1,000.00
80.23
166
2,000.00
650.00
28.6
44.00
650.00
28.6
44.00
1,000.00
108.55
167
1,500.00
59.45
123
14,774.30
848.22
1,667.00
901.97
54.62
113.00
1,000.00
69.12
143.00
112.00
7.73
16.00
154.88
10.63
22.00
600.00
41.57
86.00
1,000.00 1,000.00
69.12 31.90
143.00 66.00
500.00
30.45
63.00
300.00
29.00
60.00
250.00
15.47
600.00
41.57
86.00
1,200.00
83.13
172.00
700.00
48.33
100.00
285.71
19.33
8,604.56 23,378.86
551.97 1,400.19 56,478.86
100.00%
12
121.00
33,100.00
1,245.00
33,100.00
1,245.00
32.00
40.00
1,142.00 2,809.00
IMPACTOS ENLACES
IMPACTOS ENLACES 4 4 4 4 4 4 4 4 1 4 1 4
42.00
42.00
#¡REF!
