resumen inversion medios audiovisuales, impresos y digitales desde

31 dic. 2016 - Nacional. 210,815.51. 169.17. 482.00. 17.47%. TELECUATRO GUAYAQUIL C.A. RTS-TV-RED TELESISTEMA. Nacional. 161,697.54. 150.33.
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RESUMEN INVERSION MEDIOS AUDIOVISUALES, IMPRESOS Y DIGITALES DESDE EL 01 HASTA EL 31 DE DICIEMBRE DEL 2016 TELEVISION

COBERTURA

Nacional Nacional Nacional Nacional Nacional Nacional Nacional Nacional Nacional

CADENA ECUATORIANA DE TELEVISIÓN (TC TELEVISIÓN) CORPORACIÓN ECUATORIANA DE TELEVISIÓN S.A. ECUAVISA TELECUATRO GUAYAQUIL C.A. RTS-TV-RED TELESISTEMA BERNABEUCORP S.A. (CANAL UNO) CENTRO DE RADIO Y TELEVISIÓN TELEAMAZONAS ARTEAGA SERRANO PRODUCCIONES CIA (CARA A CARA) OMD (TELERAMA) MUVESA C.A. UNIMAX TV-RADIO COSTANERA (RTU ) TORRES AGUILAR LILIAN (VIDA NUEVA) TC-CN PLUS TOTAL TELEVISION OTROS SERVICIOS (AUDIOVISUALES)

COBERTURA

CINEMARK S.A. ESTRELLACORP S.A. GRAN COMERCIO S.A. CONTINEGOCIOS S.A. (TELEBUS)

LOCAL LOCAL LOCAL LOCAL

TOTAL OTROS SERVICIOS AUDIOVISUALES RADIOS

RADCRISTAL (RADIO CRISTAL) TECFORMATIC S.A. (RADIO SUCRE) TECFORMATIC S.A. (RADIO SISTEMA DOS) TECFORMATIC S.A. (RADIO CUPIDO) RADIO CARAVANA S.A. K&PRTV PRODUCTIONS S.A. (RADIO HUANCAVILCA) GOLFCORP S.A. (RADIO ATALAYA) MORENA TELESCUCHA S.A. RADIO MORENA SPIN S.A. RADIO TROPICANA 96.5 FM VIP GOLDEN (RADIO CENTRO) NERITAR S.A. RADIO IMPACTO FM FOREVER MUSIC S.A. FOREMUSIC RADIO FOREVER RADIOELITE 99.7 S.A. CORPORACION INTERNACIONAL CORINT S.A. (CITY) TELEVISION INDEPENDIENTE INDETEL RADIO GALAXIA - LA TELE ANDIVISION S.A. RADIO TROPICALIDA-RED TV MEGACOMUNICATIONS S.A. RADIO FABU RADIODIFUSORA AYAX S.A. ALFA FESTATI S.A. RADIO ONDA POSITIVA SOCIEDAD ANÓNIMA PARRALES QUIJIJE ECUADOR BENITO RADIO ESTEREO FM ESTRELLA FUNDASEN RADIO SANTIAGO ECUADORADIO S.A. (RADIO QUITO) ECUADORADIO S.A. (RADIO PLATINIUM) RADIO CENTRO FM CIA LTDA. RADIO CENTRO 97.7 FM QUITO

DIAL

830 AM 700 AM 1.080 AM 95.3 FM 750 AM 830 AM 680 AM 640 AM 96.5 FM 101.3 FM 99.7 FM 92.5FM 98.9FM 89.3 FM 88,5 FM 91,3 FM 104,5 FM 104.1 FM 94.1 FM 92,1 FM 540 AM 960 AM 90.9 FM 97.7 FM

COBERTURA

Regional Nacional Local Local Nacional Nacional Nacional Local Local Local Local Local Local Local/regional Nacional Nacional Nacional Nacional Local Local Regional Local Nacional Local

SUBTOTAL RADIOS ESPACIOS Y/O PROGRAMAS COMUNICACIONALES

VARELA GUEVARA LUIS EDUARDO (RADIO SUCRE) GÓMEZ GILER WALTER ANGEL (RADIO SISTEMA 2) ALCIDES EZEQUIEL MONTILLA GARCIA CONSUELO LORENA CRIOLLO VALLEJO WILLIAM EDUARDO LUDEÑA ARIAS VILLAMAR CUADRARO DAYSI CECILIA JORGE RUBEN GARCÍA MUÑOZ SANCHEZ PILLA MARIA ESTELILIA (RADIO UNO) ROBERTO ENRIQUE FIGUEROA CEDEÑO (RADIO MORENA) DANIEL ENRIQUE SOLORZANO SALAZAR SORIA YUPANQUI EGUNDO LAUTARO GARCIA SALGUERO ROBERTO COLON SHIRLA CHIRIBOGA ZURITA PROFUEGO S.A. RADIO FUEGO GINO FREIRE BONIOFACINI

DIAL

700 AM 1.080 AM 680 am 680 am 560 am 99.7 fm 101.3 FM 580 AM 640 AM 640 AM 1230 AM 830 AM 580 AM 106.5 FM 107.3 FM

COBERTURA

Nacional Local Local Local Nacional Local Local Nacional Local Local Local Regional Nacional Regional Nacional

SUB TOTAL ESPACIOS Y/O PROGRAMAS COMUNICACIONALES TOTAL RADIOS Y/O PROGRAMAS COMUNICAIONALES

IMPRESOS

COBERTURA

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

MINUTOS

IMPACTOS

LOCAL/REGIONAL

NACIONAL

217,820.30 210,815.51 161,697.54 91,055.00 39,979.29 1,150.00 7,583.33 11,298.00 1,500.00

181.33 169.17 150.33 71.83 54.67 5.40 16.33 34.00 7.20

495.00 482.00 415.00 193.00 147.00 15.00 40.00 95.00 20.00

18.05% 17.47% 13.40% 7.54% 3.31% 0.10% 0.63% 0.94% 0.12%

742,898.97

690.26

1,902.00

61.55%

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

MINUTOS

IMPACTOS

LOCAL/REGIONAL

NACIONAL

5,000.00 2,700.00 7,253.00 5,000.00

522.00 2,418.00 4,200.00 27,900.00

1,044.00 9,672.00 8,370.00 1,112,400.00

0.41% 0.22% 0.60% 0.41%

19,953.00

35,040.00

1,131,486.00

1.65%

0.00%

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

MINUTOS

IMPACTOS

LOCAL/REGIONAL

NACIONAL

11,333.98 19,304.85 1,155.00 6,895.00 18,561.00 11,461.98 9,661.82 24,786.00 10,509.81 11,260.13 9,077.25 13,790.00 13,545.00 3,916.00 7,567.40 7,900.50 7,739.50 7,590.00 8,031.50 6,694.14 2,500.00 650.00 650.00 1,000.00

993.67 954.85 162.25 788.77 1,118.43 1,079.95 863.55 1,535.10 1,044.45 1,073.15 894.42 837.95 870.23 380.05 582.42 593.93 585.73 566.92 632.08 822.15 204.53 29.88 29.88 113.58

1,269.00 1,228.00 251.00 1,146.00 1,439.00 1,394.00 1,107.00 2,087.00 1,363.00 1,396.00 1,144.00 1,074.00 1,119.00 563.00 849.00 813.00 854.00 823.00 918.00 1,171.00 170.00 44.00 44.00 167.00

0.94%

215,580.85

16,757.92

22,433.00

10.37%

7.49%

2.05% 0.87% 0.93% 0.75% 1.14% 1.12% 0.32% 0.63% 0.65% 0.64% 0.63% 0.67% 0.55% 0.21% 0.05% 0.05% 0.08%

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

MINUTOS

IMPACTOS

LOCAL/REGIONAL

NACIONAL

902.00 1,000.00 600.00 1,000.00 1,000.00 589.28 500.00 300.00 500.00 1,500.00 300.00 250.00 300.00 1,500.00 600.00 13,091.28

77.42 84.22 51.28 99.43 44.72 45.25 43.37 40.50 43.95 85.07 40.68 24.70 34.63 84.17 51.42 1,068.57

113.00 125.00 75.00 142.00 66.00 65.00 62.00 60.00 63.00 125.00 60.00 36.00 50.00 124.00 75.00 1,561.00

228,672.13

17,826.49

23,994.00

0.07% 0.08% 0.05% 0.08% 0.08% 0.05% 0.04% 0.02% 0.04% 0.12% 0.02% 0.02% 0.02% 0.12% 0.60%

0.05% 0.48%

10.97%

7.98%

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

CENTIMETROS

AVISOS

LOCAL/REGIONAL

NACIONAL

Local Nacional Nacional Nacional Local Local Local Local

57,789.61 40,832.63 98,750.84 5,000.00 1,400.00 700.00 250.00 2,166.67

22,765.68 105,913.64 45,602.23 21.28 165.00 98.00 26.60

26.00 11.00 10.00 5.00 4.00 1.00 1.00 5.00

EDICENTRAL DIARIO LA HORA

Nacional

1,653.25

442.00

1.00

ADELA MACHARE -LIGANDO FRONTERAS

Nacional

500.00

275.50

1.00

FATIMA ALVARADO-IMPACTO DEL MUNDO

Nacional

800.00

623.70

1.00

PPC REVISTA ENCONTEXTO TOTAL IMPRESOS

Regional

1,500.00 211,343.00

623.70 176,557.33

1.00 67.00

DIGITALES

COBERTURA

TOTAL MEDIOS AUDIVISUALES, IMPRESOS Y DIGITALES

1.54% 0.95% 0.80%

INVERSION

METROECUADOR S.A. GUIASA S.A. GRAFICOS NACIONALES S.A. GRANASA /EXPRESO-EXTRA) COMPAÑÍA ANONIMA EL UNIVERSO (EL UNIVERSO) VIPGOLDEN SEMANARIO EL OBSERVADOR EDITORIAL DON BOSCO LIBRERIAS NACIONALES SALESIANAS TORRES VELEZ MARITZA DAMARIS RUTA DE FE Y ESPERANZA PARROQUIA EL SAGRARIO ORGANIZACIÓN RELIGIOSA NUESTRA CATEDRAL ARQUIDICOESANA JUSTICIA Y PAZ

ALFONSO PEREZ WILKA CHEME DANNY RAUL TOTAL DIGITALES

1.60% 0.10% 0.57%

4.79% 3.38% 8.18% 0.41% 0.12% 0.06% 0.02% 0.18% 0.14% 0.04% 0.07% 0.12% 5.29%

12.22%

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

PIXELES

VISITAS

LOCAL/REGIONAL

NACIONAL

3,100.0 1,000.00 4,100.00 1,206,967.10

0.26% 0.08% 0.34% 17.91%

82.09%

VALOR

MINUTOS

IMPACTOS

VALOR

MINUTOS

IMPACTOS

CAMPAÑAS

CAMPAÑAS

CAMPAÑAS

ENLACES

ENLACES

ENLACES

217,820.30

181.33

210,815.51

169.17

161,697.54 91,055.00 39,979.29

495 482

150.33 71.83

415 193

54.67

147

1,150.00

5.40

15

7,583.33

16.33

40

11,298.00

34.00

95

1,500.00

7.20

742,898.97

690.26

1,902.00

5,000.00

522.00

1,044.00

2,700.00

2,418.00

7,253.00

4,200.00

8,370.00

5,000.00

27,900.00

1,112,400.00

14,953.00

35,040.00

20

9,672.00

1,131,486.00

#¡REF!

#¡REF!

VALOR

MINUTOS

IMPACTOS

VALOR

MINUTOS

CAMPAÑAS

CAMPAÑAS

CAMPAÑAS

ENLACES

ENLACES

IMPACTOS ENLACES

9,233.98

899.67

1,266.00

2,100.00

94

3

16,304.85

861.85

1,225.00

3,000.00

93

3

1,155.00

162.25

251

6,895.00

788.77

1146

15,561.00

1,043.43

1436

3,000.00

75

3

9,361.98

987.95

1391

2,100.00

92

3

7,561.82

770.55

1104

2,100.00

93

3

21,786.00

1,441.10

2084

3,000.00

94

3

8,409.81

954.45

1360

2,100.00

90

3

9,160.13

984.15

1393

2,100.00

89

3

6,977.25

801.42

1141

2,100.00

93

3

11,090.00

743.95

1071

2,700.00

94

3

11,145.00

777.23

1116

2,400.00

93

3

3,916.00

380.05

563

7,567.40

582.42

849

7,900.50

593.93

813

7,739.50

585.73

854

7,590.00

566.92

8,031.50

632.08

918

6,694.14

822.15

1171

1,000.00

113.53

650.00

29.88

44.00

650.00

29.88

44.00

1,000.00

187,380.85

113.58

15,666.92

823

167

902.00

77.42

113.00

84.22

125.00

600.00

51.28

75.00

1,000.00

99.43

142.00

1,000.00 589.28

44.72 45.25

66.00 65.00

500.00

43.37

62.00

300.00

40.50

500.00

43.95

63.00

1,500.00

85.07

125.00

300.00

40.68

60.00

250.00

24.70

36.00

300.00

34.63

50.00

1,500.00

84.17

124.00

600.00

51.42

1,068.57 16,735.49

91.00

3

167

22,397.00

1,000.00

13,091.28 200,472.13

1,500.00

28,200.00

1,091.00

36.00

-

-

28,200.00

228,672.13

36.00

#¡REF!

-

17,826.49

23,994.00

60.00

75.00

1,561.00 23,958.00

-

-

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