resumen inversion medios audiovisuales, impresos y digitales desde ...

30 abr. 2017 - RADCRISTAL (RADIO CRISTAL). 830 AM. Regional. 3,395.00. 160.08. 89.00. 2.11%. TECFORMATIC S.A. (RADIO SUCRE). 700 AM. Nacional.
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RESUMEN INVERSION MEDIOS AUDIOVISUALES, IMPRESOS Y DIGITALES DESDE EL 01 AL 30 DE ABRIL DE 2017 TELEVISION

COBERTURA

ARTEAGA SERRANO PRODUCCIONES CIA (CARA A CARA)

Nacional

TOTAL TELEVISION

OTROS SERVICIOS (AUDIOVISUALES)

COBERTURA

CINEMARK S.A. ESTRELLACORP S.A. CONTINEGOCIOS S.A.

LOCAL LOCAL LOCAL

TOTAL OTROS SERVICIOS AUDIOVISUALES

RADIOS RADCRISTAL (RADIO CRISTAL) TECFORMATIC S.A. (RADIO SUCRE) RADIO CARAVANA S.A. K&PRTV PRODUCTIONS S.A. (RADIO HUANCAVILCA) GOLFCORP S.A. (RADIO ATALAYA) MORENA TELESCUCHA S.A. RADIO MORENA SPIN S.A. RADIO TROPICANA 96.5 FM VIP GOLDEN (RADIO CENTRO) NERITAR S.A. RADIO IMPACTO FM FOREVER MUSIC S.A. FOREMUSIC RADIO FOREVER RADIOELITE 99.7 S.A. FUNDASEN RADIO SANTIAGO ECUADORADIO S.A. (RADIO QUITO) ECUADORADIO S.A. (RADIO PLATINIUM) RADIO CENTRO FM CIA LTDA. RADIO CENTRO 97.7 FM QUITO PROFUEGO S.A. RADIO FUEGO

DIAL

830 AM 700 AM 750 AM 830 AM 680 AM 640 AM 96.5 FM 101.3 FM 99.7 FM 92.5FM 98.9FM 540 AM 960 AM 90.9 FM 97.7 FM 106.5 FM

COBERTURA

Regional Nacional Nacional Nacional Nacional Local Local Local Local Local Local Regional Local Nacional Local Regional

SUBTOTAL RADIOS

ESPACIOS Y/O PROGRAMAS COMUNICACIONALES VARELA GUEVARA LUIS EDUARDO (RADIO SUCRE) GÓMEZ GILER WALTER ANGEL (RADIO SISTEMA 2) FERNANDO FEDERICO AGUAYO (RADO ATALAYA) AYALA SERRA JULIO OSWALDO (RADIO ATALAYA) ALCIDES EZEQUIEL MONTILLA GARCIA CONSUELO LORENA CRIOLLO VALLEJO WILLIAM EDUARDO LUDEÑA ARIAS JORGE RUBEN GARCÍA MUÑOZ SHIRLA CHIRIBOGA ZURITA DANIEL ENRIQUE SOLORZANO SALAZAR GARCIA SALGUERO ROBERTO COLON GINO FREIRE BONIOFACINI CARLOS ABRAHAM LOPEZ SALUSTIO CLEMENTE GARCÉS RENDON GUAYAQUIL SALAZAR JORGE LUIS

DIAL

700 AM 1.080 AM 680 AM 680 AM 680 am 680 AM 93.3 FM 101.3 FM 580 AM 640 AM 830 AM 107.3 FM 680 AM 830 AM 92.1 FM

COBERTURA

Nacional Local Local Local Local Local Regional Local Nacional Local Regional Local Local Regional Local

SUB TOTAL ESPACIOS Y/O PROGRAMAS COMUNICACIONALES

TOTAL RADIOS Y/O PROGRAMAS COMUNICAIONALES IMPRESOS METROECUADOR S.A. GUIASA S.A. GRAFICOS NACIONALES S.A. GRANASA /EXPRESO-EXTRA) COMPAÑÍA ANONIMA EL UNIVERSO (EL UNIVERSO) EDITORIAL DON BOSCO LIBRERIAS NACIONALES SALESIANAS

ARQUIDICOESANA JUSTICIA Y PAZ TORRES VELEZ MARITZA DAMARIS RUTA DE FE Y ESPERANZA PAAROQUIA EL SAGRARIO ORGANIZACIÓN RELIGIOSA NUESTRA CATEDRAL

QUIDEST S.A. VIP GOLDEN S.A CATALINA RODRIGUEZ ADELA MACHARE-LIGANDO FRONTERA PPC REVISTA ENCONTEXTO

COBERTURA

Local Nacional Nacional Local Local Local Local Nacional Nacional Regional Nacional Regional

TOTAL IMPRESOS

DIGITALES

ALFONSO PEREZ TOTAL DIGITALES TOTAL MEDIOS AUDIVISUALES, IMPRESOS Y DIGITALES

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

MINUTOS

IMPACTOS

LOCAL/REGIONAL

NACIONAL

1,150.00

7.30

12.00

1,150.00

7.30

12.00

0.72%

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

MINUTOS

IMPACTOS

LOCAL/REGIONAL

NACIONAL

5,000.00 2,700.00 5,000.00

988.00 2,340.00 27,000.00

494.00 9,360.00 -

3.11% 1.68% 3.11%

12,700.00

30,328.00

9,854.00

7.91%

-

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

MINUTOS

IMPACTOS

LOCAL/REGIONAL

NACIONAL

3,395.00 4,000.00 4,714.00 3,035.67 3,380.11 9,434.00 3,401.07 3,751.05 801.40 4,362.00 800.00 3,000.00 650.00 650.00 1,000.00 1,500.00

160.08 121.00 156.47 138.72 172.72 318.20 176.07 192.33 39.08 161.12 31.00 201.23 28.60 28.60 108.55 59.45

89.00 4.00 96.00 51.00 111.00 412.00 120.00 164.00 26.00 87.00 1.00 170.00 44.00 44.00 167.00 123.00

2.11%

47,874.30

2,093.22

1,709.00

19.98%

9.82%

2.49% 2.93% 1.89% 2.10% 5.87% 2.12% 2.34% 0.50% 2.72% 0.50% 1.87% 0.40% 0.40% 0.62% 0.93%

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

MINUTOS

IMPACTOS

LOCAL/REGIONAL

NACIONAL

901.97 1,000.00 112.00 154.88 600.00 1,000.00 1,000.00 500.00 300.00 250.00 600.00 1,200.00 700.00 500.00

54.62 69.12 7.73 10.63 41.57 69.12 31.90 30.45 29.00 15.47 41.57 83.13 48.33 33.83

113.00 143.00 16.00 22.00 86.00 143.00 66.00 63.00 60.00 32.00 86.00 172.00 100.00 70.00

8,818.85

566.47

1,172.00

3.27%

2.22%

56,693.15

2,659.69

2,881.00

23.25%

12.04%

0.56% 0.62% 0.07% 0.10% 0.37% 0.62% 0.62% 0.31% 0.19% 0.00% 0.16% 0.37% 0.75% 0.44% 0.31%

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

CENTIMETROS

AVISOS

LOCAL/REGIONAL

NACIONAL

17,766.00 12,969.65 40,194.10 1,750.00 2,166.67 700.00 250.00 3,750.00 5,000.00 450.00 500.00 1,500.00 86,996.42

COBERTURA

0.72% -

5,953.00 15,030.00 23,209.99 26.60 30.00 623.70 165.00 2,494.80 2,494.80 275.50 275.50 623.70 51,202.59

10.00 9.00 22.00 5.00 5.00 1.00 1.00 1.00 4.00 1.00 1.00 1.00 61.00

11.06% 8.07% 25.02% 1.09% 1.35% 0.44% 0.16% 2.33% 3.11% 0.28% 0.31% 0.93% 15.61%

38.54%

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

PIXELES

VISITAS

LOCAL/REGIONAL

NACIONAL

3,100.00

3,220.0

1.93%

3,100.00

-

160,639.57

1,150.00 56,693.15 86,996.42

46.77%

95.83 4,724.43 7,249.70

1.93% 53.23%

144,839.57

12,069.96 ######### #########

1,150.00 56,693.15 86,996.42 144,839.57

95.83 4,724.43 7,249.70 12,069.96

VALOR

MINUTOS

IMPACTOS

VALOR

MINUTOS

CAMPAÑAS

CAMPAÑAS

CAMPAÑAS

ENLACES

ENLACES

MINUTOS

1,150.00

7.30

12

1,150.00

7.30

12.00

5,000.00 2,700.00 5,000.00

988.00 2,340.00 27,000.00

494.00 9,360.00

12,700.00

30,328.00

9,854.00

VALOR

MINUTOS

IMPACTOS

VALOR

CAMPAÑAS

CAMPAÑAS

CAMPAÑAS

ENLACES

595.00

41.08

85

714.00 235.67 580.11 5,434.00 601.07 951.05 101.40 762.00

44.47 22.72 51.72 197.20 56.07 77.33 12.08 40.12

92 47 107 408 116 160 25 83

1,000.00 650.00 650.00 1,000.00 1,500.00

80.23 28.6 28.6 108.55 59.45

166 44.00 44.00 167 123

14,774.30

848.22

1,667.00

901.97 1,000.00 112.00 154.88 600.00 1,000.00 1,000.00 500.00 300.00

54.62 69.12 7.73 10.63 41.57 69.12 31.90 30.45 29.00

113.00 143.00 16.00 22.00 86.00 143.00 66.00 63.00 60.00

250.00 600.00 1,200.00 700.00 500.00

15.47 41.57 83.13 48.33 33.83

32.00 86.00 172.00 100.00 70.00

8,818.85 23,593.15

566.47 1,414.69

1,172.00 2,839.00

56,693.15

2,659.69 2659.68 0.01

100.00%

ENLACES

2,800.00 4,000.00 4,000.00 2,800.00 2,800.00 4,000.00 2,800.00 2,800.00 700.00 3,600.00 800.00 2,000.00

119 121 112 116 121 121 120 115 27 121 31 121.00

33,100.00

1,245.00

33,100.00

1,245.00

2,881.00 2881 -

IMPACTOS ENLACES

IMPACTOS ENLACES

4 4 4 4 4 4 4 4 1 4 1 4

42.00

42.00

#¡REF!

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