mobile barcode trend report - ScanLife

QR Code bandwagon in one quarter alone? Because mobile engagement marketing is relevant, entertaining, and instantaneous. QR. Codes appear just when ...
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MOBILE BARCODE TREND REPORT from

POWERED BY SCANBUY

| Q2 2013

Why would four million new users jump on the

TOTAL SCANS Q1 2009 - Q2 2013

QR Code bandwagon in one quarter alone? Because mobile engagement marketing is

24 MM

21 MM

OVER

relevant, entertaining, and instantaneous. QR

IN CONSECUTIVE MONTHS THIS QUARTER

as they gaze into store windows, pick up new

Codes appear just when consumers need them– products, or shop in boutiques and supermarkets.

Q2 20

18 MM

13

15 MM

Our Q2 2013 Mobile Barcode Trend Report

12 MM

provides the inside scoop on who’s scanning,

9 MM

what attracts them, and why these connections

6 MM

are revolutionizing the way people interact.

3 MM

QR Codes are a common sight in the worldwide

0 2010

2009

market—with scanning activity continuing to

2013

2012

2011

grow, especially among value shoppers. In fact, statistics show that users scan over three times per month on average— that’s up 22

TABLET SCANNING

percent from this time last year. And tablet scanning increased a whopping 1300 percent in the same time period. To get the latest insights on QR Codes and

1300 % GROWTH

the people who interact with them, just check out the charts and Infographics in our

FROM A YEAR AGO

quarterly trend report. As always, be sure to let us know if you’d like to discover new ways to connect with consumers using the ScanLife Mobile Engagement Platform.

Q2 2012

Q2 2013

USER STATISTICS

USERS SCAN

NEARLY 6 MILLION ACTIVE USERS

OVER 3x

4 MILLION NEW USERS

PER MONTH

ON AVERAGE

22% GROWTH

FROM A YEAR AGO

People that scanned for the first time.

People that scanned at least once in Q2 2013.

DEMOGRAPHICS r 18 unde

18-2 4

55 +

13%

le

6%

Fem a

ale M

45-54

15%

Age

18%

25-34

23%

36%

Gender 64%

25% 3 5-44

Other 3%

GENDER BY AGE

APPLE iOS USER INTERESTS: le iOS App

• Value Shoppers • Catalogue Shoppers • Casual & Social Gamers • Social Influencers • Entertainment Enthusiasts

Android

ANDROID USER INTERESTS:

OS

60%

37%

• Value Shoppers • Casual & Social Gamers • Auto Enthusiasts • Music Lovers • Social Influencers

FEMALE

scanning tends to

SKEW HIGHER towards younger age groups

53%

47%

under 18

40%

60%

62%

18-24

38%

25-34

67%

33%

34%

66%

35-44

71%

45-54

29%

55+

MOST LIKED QR CODES Rewards

Coupon

Video

Survey

Product Info

Generated from ScanLife app which allows people to "like" their favorite content.

MOST SCANNED QR CODE CAMPAIGNS TOP CONTENT

TOP INDUSTRIES

Video

Food & Beverage

App Download

Wireless

Product Info

LE SA

Retail

Print

Social

Latest News

Toy

TOP 5 COUNTRIES SCANNING

United States

Spain

S. Korea France

Brazil POWERED BY SCANBUY

The information shared in this report comes from the advanced analytics and business intelligence engine available within the ScanLife Mobile Engagement Platform and Scanner App. If you would like access to your QR Code campaign intelligence, please contact us today at [email protected] or visit us at www.scanlife.com to learn more.