RESUMEN INVERSION MEDIOS AUDIOVISUALES, IMPRESOS Y DIGITALES DESDE EL 01 AL 30 DE MARZO DE 2017 TELEVISION
COBERTURA
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
CADENA ECUATORIANA DE TELEVISIÓN (TC TELEVISIÓN)
Nacional
-
-
-
0.00%
CORPORACIÓN ECUATORIANA DE TELEVISIÓN S.A. ECUAVISA
Nacional
-
-
-
0.00%
TELECUATRO GUAYAQUIL C.A. RTS-TV-RED TELESISTEMA BERNABEUCORP S.A. (CANAL UNO)
Nacional Nacional
-
-
-
0.00% 0.00%
CENTRO DE RADIO Y TELEVISIÓN TELEAMAZONAS
Nacional
-
-
-
0.00%
ARTEAGA SERRANO PRODUCCIONES CIA (CARA A CARA)
Nacional
287.50
1.20
4.00
0.15%
OPTIMIZACION DE MEDISO DIRECTOS DEL ECUADOR OMD (TELERAMA)
Nacional
-
-
-
0.00%
MUVESA C.A. UNIMAX TV-RADIO COSTANERA (RTU )
Nacional
-
-
-
0.00%
TORRES AGUILAR LILIAN (VIDA NUEVA) TC-CN PLUS
Nacional
-
-
-
1.20
4.00
TOTAL TELEVISION
287.50
OTROS SERVICIOS (AUDIOVISUALES)
COBERTURA
0.00%
-
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
CINEMARK S.A.
LOCAL
5,000.00
617.50
1,235.00
2.59%
ESTRELLACORP S.A.
LOCAL
2,700.00
2,418.00
9,672.00
1.40%
GRAN COMERCIO S.A.
LOCAL
7,253.00
4,200.00
8,370.00
CONTINEGOCIOS S.A.
LOCAL
5,000.00
26,100.00
19,953.00
33,335.50
TOTAL OTROS SERVICIOS AUDIOVISUALES
RADIOS
DIAL
COBERTURA
0.15%
-
19,277.00
3.75% 2.59%
10.33%
-
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
RADCRISTAL (RADIO CRISTAL)
830 AM
Regional
TECFORMATIC S.A. (RADIO SUCRE)
700 AM
Nacional
868.00
36.67
56.00
TECFORMATIC S.A. (RADIO SISTEMA DOS)
1.080 AM
Local
5,700.00
281.07
185.00
RADIO CARAVANA S.A.
750 AM
Nacional
3,939.00
162.80
109.00
2.04%
K&PRTV PRODUCTIONS S.A. (RADIO HUANCAVILCA)
830 AM
Nacional
4,397.07
252.43
155.00
2.28%
GOLFCORP S.A. (RADIO ATALAYA)
680 AM
Nacional
4,059.14
217.90
101.00
MORENA TELESCUCHA S.A. RADIO MORENA
640 AM
Local
10,968.38
464.77
454.00
5.68%
SPIN S.A. RADIO TROPICANA 96.5 FM
96.5 FM
Local
4,485.48
267.83
178.00
2.32%
VIP GOLDEN (RADIO CENTRO)
101.3 FM
Local
4,709.79
278.17
202.00
2.44%
NERITAR S.A. RADIO IMPACTO FM
99.7 FM
Local
4,527.96
258.37
162.00
2.34%
FOREVER MUSIC S.A. FOREMUSIC RADIO FOREVER
92.5FM
Local
5,860.00
247.27
145.00
3.03%
RADIOELITE 99.7 S.A.
98.9FM
Local
5,285.00
252.20
146.00
2.74%
TELEVISION INDEPENDIENTE INDETEL RADIO GALAXIA - LA TELE
88,5 FM
Nacional
2,060.00
90.60
137.00
1.07%
ANDIVISION S.A. RADIO TROPICALIDA-RED TV
91,3 FM
Nacional
1,367.00
59.80
104.00
0.71%
MEGACOMUNICATIONS S.A. RADIO FABU
104,5 FM
Nacional
2,060.00
90.60
137.00
FESTATI S.A. RADIO ONDA POSITIVA SOCIEDAD ANÓNIMA
94.1 FM
Local
1,730.50
110.30
166.00
0.90%
Regional
4,391.38
224.00
124.00
2.27% 0.45% 2.95%
2.10%
1.07%
FUNDASEN RADIO SANTIAGO
540 AM
3,500.00
250.17
160.00
1.81%
ECUADORADIO S.A. (RADIO QUITO)
960 AM
Local
650.00
22.17
47.00
0.34%
ECUADORADIO S.A. (RADIO PLATINIUM)
90.9 FM
Nacional
650.00
22.17
47.00
RADIO CENTRO FM CIA LTDA. RADIO CENTRO 97.7 FM QUITO
97.7 FM
Local
1,000.00
111.08
167.00
RADIODIFUSORA AYAX S.A. ALFA
104.1 FM
Nacional
-
-
PROFUEGO S.A. RADIO FUEGO
106.5 FM
Regional
1,499.96
83.60
123.00
0.78%
CANAL CIENTO SIETE S.A. RADIOSA RUMBA
107.3 FM
Local
1,391.00
99.10
154.00
0.72%
LESHOTO S.A. LA OTRA LESHOTO S.A. CANELA
94.9 FM 90.5 FM
Regional Local
1,888.00 1,877.72
47.80 43.93
80.00 74.00
0.98% 0.97%
78,865.38
3,974.80
3,413.00
SUBTOTAL RADIOS
ESPACIOS Y/O PROGRAMAS COMUNICACIONALES
DIAL
VARELA GUEVARA LUIS EDUARDO (RADIO SUCRE)
700 AM
GÓMEZ GILER WALTER ANGEL (RADIO SISTEMA 2)
1.080 AM
FERNANDO FEDERICO AGUAYO (RADO ATALAYA) AYALA SERRA JULIO OSWALDO (RADIO ATALAYA) ALCIDES EZEQUIEL MONTILLA GARCIA
COBERTURA
-
0.34% 0.52% 0.00%
30.78%
10.04%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
Nacional
903.10
65.60
100.00
Local
1,000.00
77.33
120.00
680 AM
Local
1,150.33
92.07
146.00
0.60%
680 AM
Local
845.12
69.33
104.00
0.44%
680 am
Local
600.00
53.23
77.00
CONSUELO LORENA CRIOLLO VALLEJO
680 AM
Local
999.99
78.67
114.00
0.52%
WILLIAM EDUARDO LUDEÑA ARIAS VILLAMAR CUADRARO DAYSI CECILIA
93.3 FM 99.7 fm
Regional Local
1,000.00 589.35
39.67 43.77
62.00 65.00
0.31%
JORGE RUBEN GARCÍA MUÑOZ
101.3 FM
Local
500.00
42.97
66.00
SHIRLA CHIRIBOGA ZURITA
580 AM
Nacional
300.00
32.43
51.00
GARCIA SALGUERO ROBERTO COLON
830 AM
Regional
250.00
20.67
30.00
0.13%
GINO FREIRE BONIOFACINI
107.3 FM
Local
600.00
54.27
86.00
0.31%
CARLOS ABRAHAM LOPEZ
680 AM
Local
1,200.00
95.93
152.00
0.62%
SALUSTIO CLEMENTE GARCÉS RENDON
830 AM
Regional
700.00
67.33
100.00
0.36%
GUAYAQUIL SALAZAR JORGE LUIS
92.1 FM
Local
500.00
41.07
70.00
0.26%
SUB TOTAL ESPACIOS Y/O PROGRAMAS COMUNICACIONALES
11,137.89
874.34
1,343.00
3%
3%
TOTAL RADIOS Y/O PROGRAMAS COMUNICAIONALES
90,003.27
4,849.14
4,756.00
33.81%
12.79%
IMPRESOS METROECUADOR S.A. GUIASA S.A.
COBERTURA
TOTAL
DISTRIBUCION
DISTRIBUCION
AVISOS
LOCAL/REGIONAL
NACIONAL
GRAFICOS NACIONALES S.A. GRANASA /EXPRESO-EXTRA)
Nacional
30,383.29
54,837.78
46.00
COMPAÑÍA ANONIMA EL UNIVERSO (EL UNIVERSO)
Nacional
28,913.45
29,946.24
24.00
Local Local
1,400.00 2,166.67
26.60 24.00
4.00 4.00
ALFONSO PEREZ
TOTAL DIGITALES TOTAL MEDIOS AUDIVISUALES, IMPRESOS Y DIGITALES
79,831.41
COBERTURA
0.16%
TOTAL
7.00
DIGITALES
0.26%
CENTIMETROS
9,546.00
TOTAL IMPRESOS
0.52%
TOTAL
16,968.00
ARQUIDICOESANA JUSTICIA Y PAZ
0.31%
INVERSION
Local
EDITORIAL DON BOSCO LIBRERIAS NACIONALES SALESIANAS
0.47% 0.52%
94,380.62
8.78% 15.73% 14.97% 0.72% 1.12%
85.00
11%
31%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
PIXELES
VISITAS
LOCAL/REGIONAL
NACIONAL
3,100.00
3,220.0
1.60%
3,100.00 193,175.18
54.76%
1.60% 45.24%
VALOR
MINUTOS
IMPACTOS
VALOR
MINUTOS
CAMPAÑAS
CAMPAÑAS
CAMPAÑAS
ENLACES
ENLACES
MINUTOS
287.50
1.20
287.50
1.20
617.50
1,235.00
2,700.00
2,418.00
9,672.00
7,253.00
4,200.00
8,370.00
5,000.00
26,100.00
33,335.50 MINUTOS
IMPACTOS
VALOR
CAMPAÑAS
CAMPAÑAS
CAMPAÑAS
ENLACES
891.38
79.00
119
868.00
36.67
56
700.00
ENLACES 3,500.00
145 159
122.07
180
5,000.00
939.00
73.80
106
3,000.00
89
897.07
101.43
150
3,500.00
151
559.14
64.90
96
3,500.00
153
5,968.38
306.77
449
5,000.00
158
985.48
116.83
173
3,500.00
151
1,209.79
133.17
197
3,500.00
145
1,027.96
105.37
157
3,500.00
153
1,360.00
94.27
140
4,500.00
153
1,285.00
95.20
141
4,000.00
157
2,060.00
90.6
137
1,367.00
59.8
104
2,060.00
90.6
137
1,730.50
110.3
166
99.17
155
650.00
22.17
47
650.00
22.17
47
1,000.00
111.08
167
1,499.96
83.60 99.1
154.00
1,888.00 1,877.72
47.8 43.93
80.00 74.00
2,209.80
3,355.00
903.10
65.60
100.00
1,000.00
77.33
120.00
1,150.33
92.07
146.00
845.12
69.33
104.00
600.00
53.23
77.00
999.99
78.67
114.00
1,000.00 589.35
39.67 43.77
62.00 65.00
500.00
42.97
66.00
300.00
32.43
250.00
20.67
600.00
54.27
1,200.00
95.93
152.00
700.00
67.33
100.00
500.00
41.07
11,137.89 45,003.27
1.4 3.00
151.00
45,000.00
1,765.00
45,000.00
1,765.00
51 30.00 86
70.00
874.34 3,084.14
1,343.00 4,698.00
90,003.27 92171.84
4,849.14 4944.15
2,168.57 (29,946.24)
2,500.00
123
1,391.00
33,865.38
100.00%
19,277.00
VALOR
1,000.00
(79,831.41)
4.00
5,000.00
19,953.00
3.8 2.00
4
95.01
4,756.00 4801 45.00
IMPACTOS ENLACES
IMPACTOS ENLACES 5 5 3 5 5 5 5 5 5 5 5
5
58.00
58.00
#¡REF!
