inversion febrero 2017

28 feb. 2017 - RADIODIFUSORA AYAX S.A. ALFA. 104.1 FM. Nacional. -. -. -. 0.00%. PROFUEGO S.A. RADIO FUEGO. 106.5 FM. Regional. 1,500.00. 95.78.
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RESUMEN INVERSION MEDIOS AUDIOVISUALES, IMPRESOS Y DIGITALES DESDE EL 01 AL 28 DE FEBRERO DE 2017 TELEVISION

COBERTURA

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

MINUTOS

IMPACTOS

LOCAL/REGIONAL

NACIONAL

CADENA ECUATORIANA DE TELEVISIÓN (TC TELEVISIÓN)

Nacional

78,860.52

103.49

302.00

18.29%

CORPORACIÓN ECUATORIANA DE TELEVISIÓN S.A. ECUAVISA

Nacional

84,819.84

114.00

334.00

19.67%

TELECUATRO GUAYAQUIL C.A. RTS-TV-RED TELESISTEMA BERNABEUCORP S.A. (CANAL UNO)

Nacional Nacional

51,589.03 24,886.67

65.33 26.16

196.00 72.00

11.96% 5.77%

CENTRO DE RADIO Y TELEVISIÓN TELEAMAZONAS

Nacional

19,691.52

33.42

92.00

4.57%

ARTEAGA SERRANO PRODUCCIONES CIA (CARA A CARA)

Nacional

862.50

4.14

11.00

0.20%

OPTIMIZACION DE MEDISO DIRECTOS DEL ECUADOR OMD (TELERAMA)

Nacional

1,283.33

2.57

7.00

0.30%

MUVESA C.A. UNIMAX TV-RADIO COSTANERA (RTU )

Nacional

1,024.10

4.40

12.00

0.24%

TORRES AGUILAR LILIAN (VIDA NUEVA) TC-CN PLUS

Nacional

300.00

1.93

5.00

263,317.51

355.44

1,031.00

TOTAL TELEVISION

OTROS SERVICIOS (AUDIOVISUALES)

COBERTURA

0.07%

-

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

MINUTOS

IMPACTOS

LOCAL/REGIONAL

NACIONAL

CINEMARK S.A.

LOCAL

5,000.00

543.00

1,086.00

1.16%

ESTRELLACORP S.A.

LOCAL

2,700.00

2,184.00

8,736.00

0.63%

GRAN COMERCIO S.A.

LOCAL

7,253.00

3,720.00

7,560.00

CONTINEGOCIOS S.A.

LOCAL

5,000.00

23,400.00

19,953.00

29,847.00

TOTAL OTROS SERVICIOS AUDIOVISUALES

RADIOS

DIAL

COBERTURA

61.06%

-

17,382.00

1.68% 1.16%

4.63%

-

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

MINUTOS

IMPACTOS

LOCAL/REGIONAL

NACIONAL

RADCRISTAL (RADIO CRISTAL)

830 AM

Regional

8,811.23

451.52

470.00

TECFORMATIC S.A. (RADIO SUCRE)

700 AM

Nacional

8,000.00

334.47

308.00

TECFORMATIC S.A. (RADIO SISTEMA DOS)

1.080 AM

Local

2,430.00

387.05

564.00

0.56%

TECFORMATIC S.A. (RADIO CUPIDO)

95.3 FM

Local

1,134.00

147.40

198.00

0.26%

RADIO CARAVANA S.A.

750 AM

Nacional

7,918.00

399.97

413.00

1.84%

K&PRTV PRODUCTIONS S.A. (RADIO HUANCAVILCA)

830 AM

Nacional

6,069.00

443.70

466.00

1.41%

GOLFCORP S.A. (RADIO ATALAYA)

680 AM

Nacional

5,987.09

475.80

484.00

MORENA TELESCUCHA S.A. RADIO MORENA

640 AM

Local

13,293.46

696.75

821.00

3.08%

SPIN S.A. RADIO TROPICANA 96.5 FM

96.5 FM

Local

5,660.23

457.35

471.00

1.31%

VIP GOLDEN (RADIO CENTRO)

101.3 FM

Local

5,500.36

445.70

466.00

1.28%

NERITAR S.A. RADIO IMPACTO FM

99.7 FM

Local

4,619.12

351.73

336.00

1.07%

FOREVER MUSIC S.A. FOREMUSIC RADIO FOREVER

92.5FM

Local

8,357.00

443.08

462.00

1.94%

RADIOELITE 99.7 S.A.

98.9FM

Local

8,075.00

460.08

462.00

1.87%

CORPORACION INTERNACIONAL CORINT S.A. (CITY)

89.3 FM

Local/regional

1,600.00

154.17

250.00

0.37%

TELEVISION INDEPENDIENTE INDETEL RADIO GALAXIA - LA TELE

88,5 FM

Nacional

3,984.00

338.83

512.00

0.92%

ANDIVISION S.A. RADIO TROPICALIDA-RED TV

91,3 FM

Nacional

3,823.00

328.97

496.00

0.89%

MEGACOMUNICATIONS S.A. RADIO FABU

104,5 FM

Nacional

3,869.00

331.43

500.00

FESTATI S.A. RADIO ONDA POSITIVA SOCIEDAD ANÓNIMA

94.1 FM

Local

5,635.00

407.68

605.00

1.31%

FUNDASEN RADIO SANTIAGO

540 AM

Regional

3,000.00

261.57

170.00

0.70%

ECUADORADIO S.A. (RADIO QUITO)

960 AM

Local

1,000.00

119.38

167.00

0.23%

ECUADORADIO S.A. (RADIO PLATINIUM)

90.9 FM

Nacional

650.00

32.08

45.00

RADIO CENTRO FM CIA LTDA. RADIO CENTRO 97.7 FM QUITO

97.7 FM

Local

650.00

32.08

45.00

0.15%

RADIODIFUSORA AYAX S.A. ALFA PROFUEGO S.A. RADIO FUEGO

104.1 FM 106.5 FM

Nacional Regional

1,500.00

95.78

127.00

0.35%

111,565.49

7,596.57

8,838.00

SUBTOTAL RADIOS

ESPACIOS Y/O PROGRAMAS COMUNICACIONALES

DIAL

COBERTURA

700 AM

GÓMEZ GILER WALTER ANGEL (RADIO SISTEMA 2)

1.080 AM

FERNANDO FEDERICO AGUAYO (RADO ATALAYA)

680 AM

Nacional

AYALA SERRA JULIO OSWALDO (RADIO ATALAYA)

680 AM

Nacional

ALCIDES EZEQUIEL MONTILLA GARCIA

680 am

Local

CONSUELO LORENA CRIOLLO VALLEJO

680 AM

WILLIAM EDUARDO LUDEÑA ARIAS ROBERTO ENRIQUE FIGUEROA CEDEÑO (RADIO MORENA) VILLAMAR CUADRARO DAYSI CECILIA

1.86%

1.39%

0.90%

0.15% 0.00%

16.53%

9.35%

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

MINUTOS

IMPACTOS

LOCAL/REGIONAL

NACIONAL

Nacional

VARELA GUEVARA LUIS EDUARDO (RADIO SUCRE)

2.04%

Local

901.97

83.40

112.00

1,000.00

93.28

125.00

-

-

1,000.00

105.07

141.00

600.00

-

63.67

86.00

Nacional

1,000.00

93.45

125.00

93.3 FM

Nacional

1,000.00

49.30

66.00

640 AM 99.7 fm

Local Local

500.00 589.28

47.02 48.68

63.00 65.00

Local

500.00

47.45

63.00

Nacional

300.00

44.87

60.00

0.21% 0.23% 0.00% 0.23% 0.14% 0.23% 0.23% 0.12% 0.14%

JORGE RUBEN GARCÍA MUÑOZ

101.3 FM

SHIRLA CHIRIBOGA ZURITA

580 AM

DANIEL ENRIQUE SOLORZANO SALAZAR

640 AM

Local

1,500.00

93.32

125.00

0.35%

GARCIA SALGUERO ROBERTO COLON

830 AM

Regional

250.00

26.87

36.00

0.06%

GINO FREIRE BONIOFACINI

107.3 FM

Nacional

600.00

63.67

86.00

9,741.25

860.05

1,153.00

1.12%

1.14%

121,306.74

8,456.62

9,991.00

17.65%

10.48%

SUB TOTAL ESPACIOS Y/O PROGRAMAS COMUNICACIONALES

TOTAL RADIOS Y/O PROGRAMAS COMUNICAIONALES IMPRESOS METROECUADOR S.A. GUIASA S.A.

COBERTURA

Local

0.12% 0.07%

0.14%

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

CENTIMETROS

AVISOS

LOCAL/REGIONAL

NACIONAL

15,084.00

4,782.00

6.00

3.50%

GRAFICOS NACIONALES S.A. GRANASA /EXPRESO-EXTRA)

Nacional

957.95

559.88

3.00

COMPAÑÍA ANONIMA EL UNIVERSO (EL UNIVERSO)

Nacional

3,923.40

1,113.99

5.00

Local

1,400.00

21.28

4.00

0.32%

Local

2,166.67

26.60

5.00

0.50%

EDITORIAL DON BOSCO LIBRERIAS NACIONALES SALESIANAS

ARQUIDICOESANA JUSTICIA Y PAZ GRUPO EL COMERCIO

ALFONSO PEREZ

TOTAL DIGITALES TOTAL MEDIOS AUDIVISUALES, IMPRESOS Y DIGITALES

0.91%

Nacional

TOTAL IMPRESOS

DIGITALES

0.22%

0.00%

23,532.02

COBERTURA

6,503.75

23.00

4.33%

1.13%

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

PIXELES

VISITAS

LOCAL/REGIONAL

NACIONAL

3,100.00

3,210.0

0.72%

3,100.00 431,209.27

26.60%

0.72% 73.40%

263,317.51 121,306.74 23,532.02 408,156.27

21,943.13 10,108.90 1,961.00 34,013.02 ######### #########

263,317.51 121,306.74 23,532.02 408,156.27

21,943.13 10,108.90 1,961.00 34,013.02

VALOR

MINUTOS

IMPACTOS

VALOR

MINUTOS

CAMPAÑAS

CAMPAÑAS

CAMPAÑAS

ENLACES

ENLACES

MINUTOS

78,860.52

103.49

84,819.84

114.00

334

51,589.03 24,886.67

65.33 26.16

196 72.00

19,691.52

33.42

92

862.50

4.14

11

1,283.33

2.57

7

1,024.10

4.40

12

300.00

1.93

263,317.51

543.00

1,086.00

2,184.00

8,736.00

7,253.00

3,720.00

7,560.00

5,000.00

23,400.00

17,382.00

MINUTOS

IMPACTOS

VALOR

CAMPAÑAS

CAMPAÑAS

CAMPAÑAS

ENLACES

ENLACES

6,011.23

325.52

466

2,800.00

126

4,000.00

210.47

304

4,000.00

124

2,430.00

387.05

564

1,134.00

147.40

198

3,918.00

280.97

409

4,000.00

119

3,269.00

321.70

462

2,800.00

122

3,187.09

332.80

480

2,800.00

143

9,293.46

556.75

817

4,000.00

140

2,860.23

323.35

467

2,800.00

134

2,700.36

319.70

462

2,800.00

126

1,819.12

225.73

332

2,800.00

126

4,757.00

316.08

458

3,600.00

127

4,875.00

316.08

458

3,200.00

144

1,600.00

154.17

250

3,984.00

338.83

512

3,823.00

328.97

496

3,869.00

331.43

500

407.68

605

123.57

166

1,000.00

119.38

167

650.00

32.08

45

650.00

32.08

1,500.00

73,965.49

95.78

6,027.57

8,790.00

83.40

112.00

93.28

125.00

1,000.00

105.07

141.00

600.00

63.67

86.00

1,000.00

93.45

125.00

1,000.00

49.30

66.00

500.00 589.28

47.02 48.68

63.00 65.00

500.00

47.45

63.00

300.00

44.87

1,500.00

93.32

125.00

250.00

26.87

36.00

600.00

63.67

(1,113.99) 1.4 3.00

138.00

45

901.97

860.05 6,887.62

2,000.00

127

1,000.00

9,741.25 83,706.74

100.00%

29,847.00

VALOR

1,000.00

(23,532.02)

1,031.00

2,700.00

5,635.00

3.8

5

355.44

5,000.00

19,953.00

2.00

302

37,600.00

1,569.00

37,600.00

1,569.00

60

86

1,153.00 9,943.00

IMPACTOS ENLACES

IMPACTOS ENLACES 4 4

4 4 4 4 4 4 4 4 4

4

48.00

48.00

#¡REF!